Typography / Task 2: Typographic Exploration & Communication
Typography / Task 2: Typographic Exploration & Communication
27.10.2023 – 2023/?/? / Week 6 – Week 8
TAO YUZE/ 0366967
Typography / Bachelor fo Design (Honours) in Creative Media
Task 2: Typographic Exploration & Communication
LECTURES
TASK 2 / Typographic Exploration & Communication
"In this task you will be asked to express typographically the content provided in a 2-page editorial spread (200mm x 200mm per page). Choose 1 from the 3 text options provided. No images are allowed. However, some very minor graphical elements, i.e. line, shade, etc. might be allowed."–––
Research
Before working on the task, the first thing I did was look at various
visual references of editorial spreads for inspiration as I thought it
would help me in developing my ideas.
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| from pinterest 2023/10/27 |
I chose The role of Bauhaus thought on modern culture as my text object，Because the word bauhaus intrigues me, I think the word has a lot of room to manoeuvre.
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| from pinterest 2023/10/27 |
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| from pinterest 2023/10/27 |
I first figured out what the bauhaus style is, then tried to get a sense of it, and finally tried to incorporate it into my title and layout.It seems that the minimalist geometry style follows the bauhaus style, and luckily there is a font called bauhaus93, so I decided to use this font as the title.
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| type1 2023/10/27 |
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| type2 2023/10/27 |
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| type3 2023/10/27 |
I explored three different options, and I used bauhaus93 for all but the third，The third option is a bit special, I explored the design language of Bauhaus, designed a new font that mimics this style, uses Illustrator to draw the font, and inserts in design.
After screening, I think the second option is the best, although I spend the most time on the third option. But overall, the visual effect of the second solution is more vibrant, and the presentation on paper is more jumpy
FINAL Editorial Spread
Gutter: 10 mm
Head
reflection
The tutor looked at my layout and gave feedback.She thinks it's a good idea for me to connect the two paragraphs from beginning to end, but doing so will make the connection too long and tiring for the reader. At the same time, the second segment needs more space at the bottom
New final layout
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| layout_final 2023/11/7 |
I changed the layout so that the two paragraphs are no longer connected, and I changed the length of the paragraph to make the second paragraph more complete. The text of the title has also been moved to the right, giving the second paragraph more space at the bottom.
Further reading
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| "Thinking with Type" by Ellen Lupton. |
Overview:
"Thinking with Type" is a comprehensive guide that covers various aspects of typography, from basic terminology to advanced principles of design. The book is structured in a way that allows readers to progressively build their understanding of typography. Ellen Lupton presents information in a clear and visually engaging manner, making it accessible to a broad audience.
Key Topics:
Letter, Text, Grid: The book starts by introducing readers to the basic building blocks of typography—letters. It explores the anatomy of type, the classification of typefaces, and the fundamentals of letter spacing and line spacing. The discussion then extends to the concept of text and the role of grids in organizing type on a page.
Hierarchy, Scale, and Grid Systems: Lupton delves into the principles of hierarchy, emphasizing how varying sizes, weights, and styles can be used to establish a clear structure in typographic design. The importance of scale and proportion is explored, along with practical insights into the use of grid systems for effective layout.
Layout, Form, and Expression: The book concludes with a focus on layout and form, discussing the visual and expressive qualities of type. Readers learn how to create dynamic and expressive typography that goes beyond conveying information to evoke emotions and communicate a message effectively
Chapter 1: Letter
The opening chapter, "Letter," serves as a foundational exploration into the anatomy and characteristics of individual letters. Lupton delves into the structural components of type, explaining the terminology associated with letterforms. Readers gain insights into the intricacies of type design, from serifs to stems, and understand how these elements contribute to the overall visual language of typography. Through engaging examples and clear explanations, Lupton lays the groundwork for readers to understand the nuances of typefaces and the impact of individual letters on the reader's experience.
Chapter 2: Text
In the second chapter, "Text," Lupton expands the discussion to the broader context of written communication. This section explores the organization of text, covering topics such as line length, spacing, and alignment. Readers learn about the importance of readability and legibility in different typographic settings, from books to digital screens. The chapter also introduces the concept of leading and kerning, providing practical guidance on how these elements influence the overall flow and aesthetics of written content. By examining the relationship between letters and words within a text, readers gain a deeper understanding of typographic principles applicable to various design projects.
Chapter 3: Grid
Moving into the realm of layout and structure, the third chapter, "Grid," explores the use of grids as a fundamental tool in typographic design. Lupton explains how grids provide a systematic framework for organizing content on a page, fostering clarity and visual cohesion. Readers discover the versatility of grids in creating balanced and harmonious layouts across print and digital mediums. The chapter delves into grid systems, exploring their historical significance and practical applications in design. Lupton illustrates how grids can be used to establish hierarchies, control spacing, and create visually engaging compositions. By the end of this chapter, readers are equipped with the knowledge to approach typography with a sense of order and purpose, using grids as a powerful tool in their design toolkit.
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